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Research papers

The effect of a quality approach on response-rates in industrial mail surveys

This paper reviews - after a short discussion on the suitability and application of mail surveys in industrial research - a number of possibilities to increase the quality of mail-survey-response, both in terms of completeness and of extent. It...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: G. van der Most
August 1, 1975
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Citation

van der Most, G. (1975a, August 01). The effect of a quality approach on response-rates in industrial mail surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-effect-of-a-quality-approach-on-response-rates-in-industrial-mail-surveys


Research papers

The quality of research is...

Since the theme of this Congress is the quality of research, I thought it might be a good idea to find out what some ESOMAR members think has been the contribution of ESOMAR Congresses, not just to the overall quality of research, but to the quality...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Emanuel H. Demby
August 1, 1975
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Citation

Demby, E. H. (1975a, August 01). The quality of research is.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-quality-of-research-is-


Research papers

Self-completion questionnaires (Part I)

Self-completion questionnaires are a basic and much-used tool of the market researcher. Their great attraction is that by avoiding the need to employ a force of trained interviewers they considerably reduce the costs of undertaking a survey. This...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part I). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-i-


Research papers

The question of requisite random test evaluation in written surveys

Following a series of investigations undertaken into the methods of written surveys by the authors, this argument can be viewed as correct only up to a certain point. When written surveys are entailed , the requisite degree of evaluation is dependent...

Catalogue: The European Marketing Research Review 1969
Authors: K. M. Bolte, H. J. Richter
August 1, 1969
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Citation

Bolte and Richter (1969a, August 01). The question of requisite random test evaluation in written surveys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-question-of-requisite-random-test-evaluation-in-written-surveys


Research papers

Recent developments in market segmentation

Market segmentation is a diffuse topic, embracing a wide range of issues. This paper discusses a number of these that have arisen in work carried out by the author during recent years. She main theme of the paper is the need to preserve a flexible...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: J. A. Lunn
June 15, 1969
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Citation

Lunn, J. A. (1969a, June 15). Recent developments in market segmentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recent-developments-in-market-segmentation


Research papers

Postal contact

Lack of information and an absence of objectively critical opinions from sociologists and marketing men have led to the present situation whereby personal contact is canonised and used as a criterion of the validity of postal contact. Referring to...

Catalogue: ESOMAR Congress 1968
Author: Hakan K. E. Karlsson
June 15, 1968
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Citation

Karlsson, H. K. (1968a, June 15). Postal contact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/postal-contact


Research papers

The use of postal surveys in the assessment of certain characteristics of non-consumer markets

A major problem of market research units, in any field but we suggest particularly in industrial market research is to achieve the optimum rather than the maximum amount of data required, but with the maximum degree of precision necessary for the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Eric Shankleman
June 15, 1962
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Citation

Shankleman, E. (1962a, June 15). The use of postal surveys in the assessment of certain characteristics of non-consumer markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-postal-surveys-in-the-assessment-of-certain-characteristics-of-non-consumer-markets